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[Dunia] Masyarakat Dunia Pelbagai Kaum Menyukai Burger Ramly. Jualan RM1 Billion. Bantu 30 ribu usahawan mikro. Bukti Melayu tidak malas.

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Author: kluangman    From the mobile phone    Show all posts   Read mode

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Post time 24-11-2020 03:39 PM | Show all posts |Read mode
https://vulcanpost.com/722927/ra ... ia-founder-history/


My favourite Ramly Burger stall, Brader John / Image Credit: Brader John Uptown

Its hard to imagine Malaysia without Ramly today, but back then, even the government couldnt predict how far this business could go.

Last year, Ramlys annual sales hit RM1 billion and theyre targeting a 20% growth this year.

The Ramly Group will also invest more than RM500 million to expand their production capacity as they aim to produce 6 million burger patties a day.

This is 6x more than what theyre currently producing a day, and 60x more than when they first started, which was 100,000 burger patties a day.

Ramly bin Mokni, the founder and managing director of the Ramly Group, has come a long way from where he started.

Introducing Malaysian Palates To Western Food
Ramly was born in Tanjung Piandang, Perak and was the 8th child of 16 siblings, he shared in an interview with Orang Perak.

He grew up in Sekinchan and later moved to KL to look for better job opportunities.

Ramly and his wife, Shala Siah binti Abdul Manap, started this business from their home in 1978.


Ramly and his wife and children / Image Credit: Ramly Group
The idea came from when I was working in a supermarket. It came from a customer who asked if one of the burger patties they sold at the supermarket was made by a bumiputera.

Back then, the demand for food made by bumiputera was very low, he shared in an Astro Awani interview.

It was also a time where there was dispute around not knowing if burger meats were halal or haram.

Hence, Ramly saw it as an opportunity to start a business to create halal burger meat at the time with his wife.

He applied for a loan of RM7,000 from Majlis Amanah Rakyat (MARA) but was rejected.

I think at the time Malays were not interested in burgers yet, he suspected.

When his loan got rejected, he decided to start his business with just a capital of RM2,000 and produced 200 burger patties a day.

Because he didnt have many funds, he created these patties manually, using his hands and knives at home.

His patties werent received too well in the beginning; Malaysians then apparently just werent into burgers.

However, Ramly wasnt discouraged. He later opened his own burger stall near Chow Kit and started selling cooked and uncooked patties. He also tweaked the flavour of his patties to the liking of the local palate.

The demand for their patties then grew and they started producing 3,000 meats per day, 15x more of what they originally produced a day.

People Just Cant Get Enough Of Ramly
Ramly had set up a company 2 years after he started making patties in his home.

In 1984, he managed to open a factory in Bandar Tun Razak that was about 100,000 sqft.

In 5 years time, Ramly found that he reached the maximum production capacity of that factory, but the demand was still growing.

He knew he needed to match those demands, so they expanded to a bigger factory in Batu Caves that was about 3 acres.

With that bigger factory, they went from producing 100,000 patties a day to 1 million patties a day.

They also started introducing nuggets, sausages, meatballs, minced meat, and more, along with their patties.

That Batu Caves factory expansion wasnt the end of their growth though.

In 2018, they built an even bigger factory in Pulau Indah, Selangor thats 5.6 acres.


One of Ramly Burgers 3 factories / Image Credit: Ramly Group
His expansion in Pulau Indah was thanks to the loan he got from Agro Bank and Bank Pembangunan Malaysia, whom he signed an agreement with for a syndicated financing worth up to RM275 million.

I borrow from Agro Bank because the agriculture and farming industries are a profitable business. This is an industry that can make someone a millionaire, he shared in the Astro Awani interview.

People back then used to say that it isnt good to become a farmer when they dont realise that it is actually a business that can give you an easy life.

Encouraging The Bloom Of Small Businesses
The empire of Ramly has already opened up opportunities for almost 30,000 micro-entrepreneurs, but theyre aiming to reach 100,000 of them.


The food truck we go to to fix our midnight cravings / Image Credit: Brader John Uptown
If a business can sell about 100-200 burgers a night, it means they can earn a net profit of RM200 a night. Imagine if they can sell 1,000 of them.

And if they go up to 3,000 a night? If their net profit is RM1 per burger, it will be RM3,000 per night. They can actually achieve almost RM10,000 a month, he calculated in an interview with Berita TV9.

From the way he put it, it seems like starting a Ramly burger stall sounds pretty lucrative.

But then again, its important to take into consideration the initial startup cost, which is estimated to be around RM5,000 to RM6,000 by CompareHero MY.

1 Ramly chicken pack has 6 slices in it and costs RM7.50, so if you were to aim for the 200 mark, youd have to buy around 33 packs which will cost you RM250.

Say if you were to operate 6 days a week, youd have to operate for 24 days a month so buying the patties alone would be RM6,000 a month, but the wholesale price is most likely cheaper than that.  

Furthermore, the location, marketing and customer retention are important variables of how successful your Ramly burger stall can be.

Realistically speaking, its actually better to sell your burgers at least at RM5 if you want to cover these costs and have a lucrative business.

How Far The Ramly Group Will Go
With their current production of 1 million patties a day, 70% goes to the local market whereas 30% is exported.

Their products have been exported to Thailand, Singapore, Bangladesh, Vietnam and Indonesia.

There are already 16 Ramly Halal Marts and 12 Ramly Halal Kiosks in the country, but Ramly wants to expand to 450 branches in the next few years.

With how promising their growth and expansion has been throughout the years, I wouldnt be surprised if they managed to hit that prediction.

Ramly is an iconic and accessible Malaysian food whose popularity would most likely not die down anytime soon, not even with competition from gourmet burger stalls.

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Post time 24-11-2020 03:44 PM | Show all posts
pesaing beliau sekarang ialah, Zam Burger.... Lebih besar, lebih empuk, lebih juicy.. terngiang-ngiang iklan tu dalam kepala meols..

apa khabar Otai Burger? masih wujudkah?
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Post time 24-11-2020 03:48 PM From the mobile phone | Show all posts
Aku suka nugget lembu ramly.. Sedap.. Yum2
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Post time 24-11-2020 03:49 PM | Show all posts
Themilo replied at 24-11-2020 03:44 PM
pesaing beliau sekarang ialah, Zam Burger.... Lebih besar, lebih empuk, lebih juicy.. terngiang-ngia ...

Ada jual kat Giant tak..
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Post time 24-11-2020 03:56 PM | Show all posts

tak pasti la kaka.. meols beli dari stall sajorkk.. malas nak masak sendiri kat rumah..
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Post time 24-11-2020 03:56 PM From the mobile phone | Show all posts
Themilo replied at 24-11-2020 03:44 PM
pesaing beliau sekarang ialah, Zam Burger.... Lebih besar, lebih empuk, lebih juicy.. terngiang-ngia ...

Otai burger masih wujud, tapi taktau la harga masih yahudi or dah maintain tak naik2.

Dulu time stall burger lain jual burger 2.20-2.50 sebiji, Otai burger dah 3.00 sebiji.
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Post time 24-11-2020 03:58 PM From the mobile phone | Show all posts
Themilo replied at 24-11-2020 03:44 PM
pesaing beliau sekarang ialah, Zam Burger.... Lebih besar, lebih empuk, lebih juicy.. terngiang-ngia ...

Zam burger x ada kat sini.. Mcm sedap pulak iols baca
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Post time 24-11-2020 03:59 PM | Show all posts
Themilo replied at 24-11-2020 03:56 PM
tak pasti la kaka.. meols beli dari stall sajorkk.. malas nak masak sendiri kat rumah..

Tu la mcm x pnh nmpk pun..klu ada nak try gak..asik2 Bang Romli je..
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Post time 24-11-2020 04:00 PM | Show all posts
selain suka daging beger ramly ni hakak suka guna minced beef n chicken kalau masak goreng campak2.
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Post time 24-11-2020 04:01 PM | Show all posts
cuba skodeng sikit kat SSM, ownership Ramly Burger tu siapa?
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Post time 24-11-2020 04:03 PM | Show all posts
sarah82 replied at 24-11-2020 07:58 AM
Zam burger x ada kat sini.. Mcm sedap pulak iols baca

uols try la google. mana la tau ada jual kat belah-belah utara sana
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Post time 24-11-2020 04:05 PM From the mobile phone | Show all posts
Boomibulat replied at 24-11-2020 04:02 PM
Baru2 ni ada beli..ayam special harga rm9+..terketar2 jugak nak bayar..ingtkan harga mcm burger Ra ...

Amponnn... Mahal hanat yah. Mungkin ade peminat tersendiri kot tu masih bertahan. Iols dulu lps terkejut beli di zaman otai burger baru nk naik, sampai skrg tak beli dah.
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Post time 24-11-2020 04:06 PM From the mobile phone | Show all posts
Kawan iols kat spore puji betul burger Ramly. Dia kata kalau dia dok mesia, tak mainla mcd bk sume. Burger Ramly gak best
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Post time 24-11-2020 04:07 PM | Show all posts
bravo ramly burger. rm 1B tu tanpa menageh simpati kat khazanah sama pnb

tak machiam this one poyo kerek ahjuma laki tak gheti ckp melayu kubis pun tatawu tu khueennnn...
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Post time 24-11-2020 04:08 PM From the mobile phone | Show all posts
Themilo replied at 24-11-2020 04:03 PM
uols try la google. mana la tau ada jual kat belah-belah utara sana

Iols kekadang suka buat burger sendiri.. Nak cuba laa.. Tqqq
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Post time 24-11-2020 04:09 PM From the mobile phone | Show all posts
Alhamdulillah

syabas usahawan kita

#BMF
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Post time 24-11-2020 04:11 PM From the mobile phone | Show all posts
sarah82 replied at 24-11-2020 12:08 AM
Iols kekadang suka buat burger sendiri.. Nak cuba laa.. Tqqq

Sarah orang malaysia mereka letak seasoning apa yea apabila masak burger?... Rasa lain dari homemade patty...
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Post time 24-11-2020 04:12 PM From the mobile phone | Show all posts
laksmanabentan replied at 24-11-2020 04:01 PM
cuba skodeng sikit kat SSM, ownership Ramly Burger tu siapa?


100% muslim rasanya... dia start biz in 1980-an dgn bantuan SME bank, masa tu nama bank pembangunan, mmg pakcik ramly ni sendiri..
Screenshot_20201124-161145_Chrome.jpg

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Post time 24-11-2020 04:13 PM | Show all posts
Boomibulat replied at 24-11-2020 07:59 AM
Tu la mcm x pnh nmpk pun..klu ada nak try gak..asik2 Bang Romli je..

uols gugel, maybe ada nearby dengan rumah uols..
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Post time 24-11-2020 04:14 PM | Show all posts
green~tea replied at 24-11-2020 04:12 PM
100% muslim rasanya... dia start biz in 1980-an dgn bantuan SME bank, masa tu nama bank pembangu ...

Untung besar xde saingan langsung..
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